ABOUT PIXEL LEARN

We build tiny arenas
for small people.

Pixel Learn started at a kitchen table in 2023 with one question: what would an app look like if it respected a child's attention span — and a parent's calm — at the same time? Two years later, we have an answer in four languages.

2023
Founded in Tel Aviv
14
People on the team
4
Languages spoken
0
Ads shown to kids
Runes-master dark wizard mascot
OUR STORY

Started with a three-year-old, a tablet, and a frustrated parent.

In the winter of 2022, our co-founder's daughter Noa kept asking to watch "the numbers show." The show was 22 minutes long and ended with an ad for plastic toys. Noa was three.

We looked for something shorter, warmer, ad-free, and in Hebrew. We didn't find it. So we built it — starting as a Flutter prototype, then a Firebase backend, then a small team of six artists, three developers, and one very opinionated education researcher.

Today Pixel Learn is used by families in 44 countries. The mascots are still painted by hand. Noa is six now and prefers the viking.

MILESTONES

How we got here

2023
Kitchen-table Flutter prototype
Two heroes, one language, and a paint-by-hand cauldron.
2024
Launched in English & Hebrew
10,000 downloads in the first month — nearly all from word of mouth.
2025
Arabic & Russian — RTL-first
Rebuilt layouts for right-to-left from the ground up. Native voiceover only.
2026
128k families & a parent chart
Added the weekly progress chart. Got our Common Sense "Kid-Friendly" seal.
WHAT WE BELIEVE

Three rules we won't break for growth.

Every feature debate at Pixel Learn ends with the same three questions. If a feature fails any of them, we don't build it — even if it would ship more downloads.

01

Short over endless.

Videos are 1–2 minutes. Lessons are bite-sized. There is no infinite feed, no autoplay queue, no "you might also like." When a child finishes, they finish.

02

Child-safe ads only.

We show only kid-approved, COPPA-compliant ads — no junk food, no violence, no data tracking. Every ad is reviewed for age 3–8. Parents can remove ads entirely with a single subscription.

03

Every word in the child's language.

No auto-translation. No Latin letters embedded in Arabic UI. Every voice is recorded by a native speaker, every layout is mirrored, every font is hand-checked.

THE TEAM

Fourteen humans.
Four cats. One stuffed knight.

Small enough that every pull request is reviewed by someone who cares about both the code and the kid. Split across Tel Aviv, Berlin, and Lisbon.

NR
Noa Rimon
Co-founder · CEO
DK
Daniel Kahn
Co-founder · CTO
MB
Maya Bar-On
Lead Illustrator
YE
Youssef El-Amir
Education Research
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